Weekly Scoreboard vs Marketing Dashboard: Why Contractors Should Care
A Weekly Scoreboard is one polished email — what we did, what’s next, and your numbers — so HVAC, plumbing, and electrical owners can skim progress between jobs without logging into a marketing dashboard. My Simple AI Help (mysimpleaihelp.com) includes that Scoreboard on every package. Dashboards are fine for office staff who live in software; most truck-based owners need proof of work they can read in two minutes.
What is a Weekly Scoreboard?
At My Simple AI Help, the Weekly Scoreboard is how we report done-for-you Google Business Profile, reviews, and listings work. It is not a live portal. It is not a ChatGPT course. It is an email with three parts:
- What we did — posts live, review replies posted, directories/NAP fixes, web or social updates when your package includes them
- What’s next — items waiting on your OK, seasonal posts queued, directory work in flight
- Your numbers — the figures that matter for local trades where Google and the work show them (for example profile views or calls Google surfaces, review activity, NAP cleanup notes)
Every tier gets the same Scoreboard standard: Get Found, Look Pro, and Grow when Phase 2 opens. Add-ons that are active (Review Desk, Instant Chat) show up in the same note.
We already published a short explainer — What is a Weekly Scoreboard?. This piece is the contractor-primary version: Scoreboard vs dashboard, and why the difference matters on a jobsite.
Why marketing dashboards fail owners on the jobsite
Dashboards assume you have:
- A password you remember
- Quiet time to click charts
- Training on what “impressions,” “engagement,” and “sessions” mean this month
- A reason to open the portal again when the truck is loaded
On a real trade day, that assumption breaks. The dashboard sits unread. “Done for you” quietly becomes “done if you log in.” Owners then feel like they are paying for software homework, not for visibility work.
A Weekly Scoreboard flips the model: we do the work; you read the email. If nothing needs your OK, you stay on the job. If something does — usually a sensitive review — it shows up under “what’s next,” not buried three menus deep.
What numbers matter for contractors (and what doesn’t)
Trades care about signals that lead to booked work — not vanity charts built for agencies.
Usually useful when Google shows them:
- Google Business Profile views / discovery vs direct (as Google reports them)
- Calls, messages, or direction requests Google attributes to the profile (when available)
- Review velocity — new reviews asked for and replies posted (legally; no fake reviews)
- NAP / directory fixes — Name, Address, Phone matching across Yelp, Bing, Apple Maps, and similar
Usually less useful as a weekly obsess:
- Abstract “engagement scores” with no jobsite meaning
- Rank screenshots promised as #1 (we never guarantee Map Pack position)
- Invented before/after ROI stories
We do not invent client metrics in marketing copy. When we show a Scoreboard layout below, it is an example format only — not a real client result.
How approvals work (without daily portal babysitting)
Done-for-you does not mean “we post anything without you.” It means you are not expected to live in software.
Typical flow:
- Routine posts and listing maintenance — we handle
- Review replies — we draft in your voice; you approve sensitive or tough ones; we post
- Social posts on Look Pro — we write; you approve; we publish
- Scoreboard “what’s next” — flags anything waiting on you
That is selective approval, not daily portal babysitting. If a vendor’s “DFY” still requires you to log into their client portal every day to keep the work moving, that is software with a service wrapper — closer to Podium/Birdeye-style portals than to email proof of work.
Portal-heavy “DFY” vs Scoreboard DFY
| Portal-heavy “DFY” | Weekly Scoreboard DFY (MSAH) | |
|---|---|---|
| Delivery | Client login / dashboard | One email |
| Your job | Check the portal, click around | Skim did / next / numbers; approve sensitive items |
| Proof of work | Charts you interpret | Plain-language week summary |
| Fit | Office staff who like software | Contractors on trucks |
My Simple AI Help is built for the right-hand column: hire a team, not another login. We are not a messaging-inbox replacement. Instant Chat (Claire) from My Simple AI Help is a live website add-on for visitors on your site — not phone answering, and not the unrelated phone product at letsaskclaire.com. An AI phone receptionist is Phase 2 only — not for sale yet.
Example Scoreboard format (not a client result)
Label: EXAMPLE FORMAT ONLY. Made-up placeholders for layout. Not a real shop, not real metrics, not a case study.
```text WEEKLY SCOREBOARD — Example Trade Co. (SAMPLE LAYOUT) Week of: [example dates]
WHAT WE DID • Posted 2 Google updates (seasonal tip + completed-job photo guidance) • Drafted + posted 3 review replies after your OK on 1 sensitive reply • Submitted/fixed 1 directory listing (NAP match) • Photo upload support for 2 job photos you sent
WHAT’S NEXT • Waiting on you: approve draft reply to 1 star review (attached) • Queued: 2 Google posts for next week • Directory: next NAP pass on [example listing site]
YOUR NUMBERS (as Google / work showed this week — EXAMPLE PLACEHOLDERS) • Profile views: [example — not a real client figure] • Calls / messages attributed in GBP (if shown): [example] • New reviews this week: [example count] • NAP fixes completed: [example count]
Notes: No ranking guarantee. Visible cleanup often shows in the first month; booked work often follows in a 60–90 day window — progress is documented weekly. ```
When you are a real client, your Scoreboard uses your week’s actual work and only the numbers available from Google and the tasks we completed — never fabricated charts.
Scoreboard on Get Found and Look Pro
Live pricing from mysimpleaihelp.com/services.html (checked 2026-09-25). Weekly Scoreboard is on every open tier.
| Package | Price | Scoreboard |
|---|---|---|
| Get Found — Google + reviews | $497/mo + $297 setup (founding $422/mo first 3 months) | Yes |
| Look Pro — adds simple four-page site + social + more directories | $799/mo + $497 setup (founding $679/mo first 3 months) | Yes |
| Grow | Phase 2 — not for sale yet | Yes when it opens |
Month-to-month. Nationwide remote. For local contractors and trades, retail, and professional services — not medical or legal. No fake reviews. No Map Pack #1 guarantees.
Retail shop owners who prefer dashboard-vs-report language may also like our earlier weekly-reports post aimed at retail; this article is written for contractors first.
FAQ
Do I log in?
No. You do not get a marketing dashboard you’re expected to learn. You get a Weekly Scoreboard email. You approve sensitive items (like a tough review) when they appear under “what’s next.”
What’s in the email?
Three blocks: what we did, what’s next, and your numbers. Add-ons that are active show up in the same note. Week 1 often pairs with a Visibility Snapshot (where you stand + 90-day direction).
Is a Weekly Scoreboard the same as a client portal?
No. A portal is software you operate. A Scoreboard is proof of work delivered to your inbox so you can stay on the job.
Will this guarantee more jobs next week?
No. We start work on onboarding; visible profile and review progress often shows within the first month; more booked work often follows in 60–90 days. We document weekly — we do not sell overnight lead floods or ranking guarantees.
Do you answer my phone?
Not today. Phone receptionist is Phase 2. Website visitors can be covered with Instant Chat (Claire) from My Simple AI Help as an add-on; free Google Maps welcome/auto-reply is a separate tip for Maps messages.
Soft next step
- Short explainer (don’t miss it): What is a Weekly Scoreboard?
- Packages with Scoreboard on every tier: Services / pricing
- FAQ answers
- Contact — ask whether Get Found or Look Pro fits; we’ll tell you honestly